A 360o grocery store

About Us

all-in is one of NCR fastest growing super market retail store promoted by Mr. Nikhil Gupta a 3rd generation entrepreneur from Ajnara India Limited a famous name of real-estate company of NCR.

Ideas and concepts

“all-in” a 360° super market retail stores offering general merchandise and kirana, catering to the entire family.

Optimised for speed

Based in NOIDA as a corporate office "all-in" had made its foray into retail sector in May'16 by opening its maiden showroom in Noida.


Currently, the company has 6 operational stores spread across NCR, and planning to start 32 more stores in near future.

Our Business Model

Our business model is supported by an efficient logistics network and a strong IT infrastructure, systems and processes.

value retailing

Standardized procurement system that enables us to source quality products from the regions where such products are widely available or manufactured.

Our Business Verticals

Our business can be classified in two business verticals: (i) Kirana Bazaar (ii) General Merchandise.

Kirana Bazaar

Our stores are “Value Retail Stores” retailing general merchandise as well as kirana.

General Merchandise

Careful attention to detail and clean, well structured code ensures a smooth user experience for all your visitors.

Watch the video about us


We Welcome Venders?

We are always open to interesting products.

Our features

Our business is based on the primary concept of ‘value retailing’ and guided by our principles “all-in feasta” in which we provide lots of eye-catching offers.


Based in NOIDA as a corporate office, “all-in” had made its foray into retail sector in May2016, by opening its maiden showroom in Noida.


We source our products, including private labels, directly from the regions where such products are widely available or manufactured, to minimize our procurement costs and offer quality products at such costs.


The company’s merchandising team procures goods from the domestic market depending on the price value advantage, thereby reducing the overall cost of procurement. The company has in depth knowledge of the retail market in India and a database of over 2000 suppliers across various categories.

General Merchandise

The Home Mart division consists of the following segments – home furnishing, kitchenware, crockery and gifts and novelties.

FMCG Bazaar

Our FMCG Bazaar business vertical, includes the following segments: FMCG products, packaged food items, beauty and personal care, home care and staples.


We opened our first store by the name of “all-in” at Noida Expressway and we are in verge of regular opening of stores in NCR also we are expanding our stores to TIER-II and TIER-III cities.


Ajnara stepped into retail operations with all-in with the motto of Consumer focus and delivering unprecedented service experience
Member Photo
Hi all

ALL-IN Stores focuses on providing better living solutions to people.

Mr.G.P Gupta
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Good day

We have kept a wide range of healthy products, pricing are very competitive with great offers

Mr. Nikhil Gupta
Member Photo

The store ambiance has been designed keeping free movement and easy shopping.

Mr. Vishal Viabhav
Media Head
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Yes, it's me

The services are going to be world class with home delivery and shop & drop.

Mr. Saurabh Kumar Rai
Purchase Head



Happy Customer




Our Products

We have a wide range of healthy & pure products, pricing are very competitive with great offers. The store ambience has been designed keeping free movement and easy shopping. There services are going to be world class with home delivery and shop & drop.

Milk Products

Milk Products
  • Fresh Dhai
  • Fresh Cream
  • Fresh Paneer
  • Chach And Lassi
  • Butter (Amul,Motherdairy)
  • WhatsApp Us Now

    Vegitables & Fruits

    Vegitables & Fruits
  • Potato
  • Onions
  • Tomatoes
  • Seasonal Vegetables
  • Seasonal Fruits
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  • Arhar Dal
  • Udad Dal
  • Moong Dal
  • Masoor Dal
  • Basmati Rice
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  • मसाले
  • चीनी
  • चक्की का आटा
  • सफाई का सामान
  • कपड़े धोने का पाउडर
  • WhatsApp Us Now

    We know it will be difficult to take out time from your busy schedule for daily grocery shopping. That is why we have come up with free home delivery option where you just need to give us an order through WhatsApp and we will deliver your goods with in a time. It means you spend less time in shopping for your daily grocery requirement, and more time you can give to your other important work.

    WhatsApp Us Your Order


    • ALL-IN is a place from where we can fulfill our daily grocery needs. Vegetables, fruits, milk products like panner, dahi, cream all are fresh in their store. I definitely recommend All-In store to my friends and relative for daily grocery shoping. And they have their own chakki atta, most of the things are fresh.
      A Software Engineer
    • My friend suggested me to visit ALL-IN store to get grocery and milk products. I am very impressed with the kind, caring and professional manner of the staff served me. It was no trouble to try several products to get the right one for me. I would definitely recommend your store. Thank you again.
      VP HR IN MNC
    • The neighborhood grocery that is always bustling, one of the few grocery stores that has character, like All In Store has! And the prices are GREAT, too! Oh, and I love the kid stuffs. And one other thing, the produce is fantastic, doesn’t taste like cardboard like the big box stores.Shop At All In Store.
      Arti Sharma
      Media Professional

    Latest blog posts

    A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
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    A Retail Venture By Ajnara Group

    A retail venture of Ajnara Group, ALL-IN promises to deliver an exclusive shopping experience to its customers through a plethora of high-quality products. We offer a huge assortment of daily use products like groceries, snack food items, soft drinks, toiletries, stationary & electrical items under one roof to make your shopping experience a sheer delight. Our aim is to provide quality and an overall rewarding shopping experience to our valued customers.

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    Our Vision & Mission

    ALL-IN envisions being the most preferred convenience store across Delhi NCR, offering the best of services and products to its customers and greater value to partnering brands. The mission is to provide the best quality products and services at the right price to the customers aiming for a convenient living leading to sustainable profits and fulfilling our responsibility towards the society and environment.

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    Ethics & Integrity

    At ALL-IN, we ensure a culture of integrity is maintained throughout. For this, development and maintenance of the policies is taken due care of, resulting in highly ethical behavior of the staff. At ALL-IN, we demonstrate integrity through our consistent actions. Attention to the ethics and maintenance of a culture of integrity work as our major success drivers.

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    Get in touch

    Corporate Office


    C/O Ajnara India Ltd.

    D-247/26, D Block, Sector 63.

    Noida, Uttar Pradesh 201301.

    Phone: +91-9873663311


    Registered Office
    • C/O Ajnara India Ltd.
    • E-4, Dilshad Colony.
    • Delhi-110095.
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